May 23, 2023

This week’s quote tells us that the only way to be great is to start. But what if your (personal) brand/ product is not fully ready yet? That’s okay because guess what… You can start now and adjust along the way. Many brands do it.

Logo

The first obvious thing we see is a brand’s logo. It determines their image and what they show to the world. A lot of companies changed their logos over the years. From a small font or image size to a completely new design. Some of those brands are, KIA, Dunkin’, Instagram, Starbucks, and more. Many brands change their logo to keep up with their consumers. They flip the script and all of a sudden we love the “fresh” new look. And so can you.

Evolve

Airbnb went even further than changing its logo. Turns out that providing a service where people can rent other people’s homes for business or pleasure was the first step. They recognized that when people stay in a new place, they want to discover it. And what better way to do this than through a local? They saw the demand and value of connecting people in another way. So next to accommodation, they now offer experiences and even online experiences. They saw a need and as a result, they evolved. And so can you.

So can you

And if Airbnb can evolve, so can you. You can rebrand yourself as many times as you like. You can choose any day to change or try different things. Sometimes we care too much about how our personal rebranding will be perceived. “You’ve changed” Isn’t that the point of life? To constantly be a better version of yourself (whatever that means to you)? So start today and if you would like to reinvent yourself in the future, go ahead. Because in the end, it only has to make sense to you.

Image: Unsplash, by Cerquiera